PMU , Partner of Paris Digital Lab and Innovation Factory
2 years in a row, PMU, the leading horse betting company in France and Paris Digital Lab went in partnership together.
Among the objectives of the projects: reinventing the end-user experience by introducing digital interfaces, modernizing the image of a 86-year-old company to address a younger audience and, contributing to the strategic projects of the company that faces digital transformation issues.
PMU is an official partner of the Innovation Factory, the 1st Campus Cluster for Digital Innovations in Paris.
Twice a year, PMU and the Innovation Factory organize hackathons that enable students from different educational backgrounds to come up with innovative ideas that meets the challenges of the digital economy.
Gérard Beaufort, Head of PMU Lab (FR)